Marvel Comics revises digital copy buyback program

Marvel is announcing that the missing digital redemption stickers for this week’s books aren’t a mistake, but part of a program overhaul.

Readers were surprised this week when new Marvel releases did not include the traditional stickers which can be removed to reveal a special code that can be used to redeem a digital copy of the issue online using the Marvel app. Comics. When someone asked Marvel if it was just a printing error, a Marvel rep revealed it wasn’t.

The representative Explain, “Hello, Chris. This is not a printing error, but a process update. Please follow the instructions on this code page, they will tell you step by step how to get codes for your comics, and any other details you need to know. Thank you! “

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This, of course, is a major change for Marvel, as the codes have been a regular part of new print versions of Marvel since March 2012, when every $ 3.99 Marvel comic began to include code that could be redeemed for one. digital copy of comic book. (Installation began in 2011 with Marvel’s Ultimate comic book line. Back then, the comics were packaged in plastic bags to protect the code, but they soon came with a sticker that was supposed to come with it. be peeled off to reveal the code, as retailers weren’t fans of the polybag system).

Marvel had already changed the system in January 2017, when the codes were replaced with new codes for the first chapter of a major paperback. At the time, Marvel announced, “Marvel continues its commitment to providing our fans with the best value in comics while honoring our cornerstone of the comic book industry – retailers. Our intention in evolving our digital code program is to offer more to our fans. value per dollar spent. Replacing the free digital copy, our bonus digital comics will provide fans with free entry points for the collected editions during sale and, in turn, invite additional and repeat traffic to our trusted retailers.

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It didn’t go well with fans, and the Codes were back in March, with Marvel saying, “We’ve heard the message loud and clear about the same Digital Trouble Codes. We’ve heard how people across it. the world was using them, relying on them, loving them.We are always striving to do what’s best for fans and the comic book industry, so we’re excited to make this program even better. Now readers of print comics will receive a code for the issue they purchased, along with an additional bonus comic – giving customers even more value for their purchase. “

If customers just have to go through a different system to get the same digital copies, that’s not that important, but fans naturally wonder if this is the first step in stopping the buyback program again. digital.

KEEP READING: Scott Snyder Explains Why Print And Digital Shouldn’t Compete With Each Other

Source: Marvel comics

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